WTF are games $60 for!?!?!?!?

First I noticed this shit on Modern Warfare 2 and now it seems it hasn't stopped there. most new game I see coming out are 60 fucking dollars and why? what for?  Maybe there are business reasons i am unaware of or maybe publishers are just fucking greeding fucks but whatever.
I have found some games at good prices.
Medal of Honor [Game Download] BAM 30 bucks but games like Black Ops are STILL at $60.  just fucking rediculous.
So excited about bulletstorm? I was but it's $60 so fuck that shit.Bulletstorm - Limited Edition PS3 Bulletstorm - Limited Edition PC.  For ps3 fuck bulletstorm when you got Killzone 3 anyway at $52.
what do you think though?  I mean, I speak from the point of view of a man with a family and little money for myself.
great game deals